Mobile Convention & Visitors Corporation

Industry Served:

Web Site, CD-ROM Presentations, Interactive Kiosk

Web Site Address:

Profile: We were presented with the task of creating a first-class web presence for the MCVC to provide a top-notch online resource for Mobile tourists and citizens, meeting and convention planners, and writers and editors.

Creative Challenges: To complement the existing print materials that had already been created developed for the MCVC centered on the “Discover 300 Years of America” campaign. To incorporate illustrations as icons and menu items, and then round out the look with colors common to the MCVC and Mobile Mardi Gras (purple, yellow, and gold). To keep the layout friendly and easy to use, yet useful and efficient. The results were an award-winning web site for design that has increased in traffic every month since it launched.

Technical Hurdles: To create a useful, easy to use, user interface to all the MCVC member listings. To create powerful database administration tools for the MCVC and even more powerful search capabilities for the user. We created a hotel and motel locator guide, a useful calendar of events, a shopping guide, a golf guide, a weather updating system, a press release system, and a What’s New ticker for the front page. The MCVC site includes a popular postcard page allowing the user to send their favorite Mobile digital postcard with a nice selection of 12 photographs. The Adventure and Tours section includes an interactive Itinerary Planner with links straight to member listings for directions.