Client:
Brett/Robinson Vacation Rentals

Industry Served:
Tourism

Solutions:
Web Site with Real-Time Online Booking, Virtual Tours, Live Beach Cams...

Web Site Address:
www.brett-robinson.com

Profile: Brett-Robinson Vacation Rentals has been a client for more than 4 years now. We were presented with the original task of analyzing new media opportunities and technologies and formulate an interactive strategy to improve the companies current method of serving their customers. In turn, we have implemented a strong web presence by redoing their online branding and incorporating real-time vacation planning, digital video, property tours, a calendar of events for Gulf Shores, a golf web site, and advanced media gallery. Furthermore, we now maintain the web sites for their Vacation Rentals and Sales Divisions.

Creative Challenges: To incorporate creative branding that reflects a strategic online plan to promote the active tourist searching the internet for a Gulf Coast vacation destination. To create a consistent user experience amongst multiple domains. To visually represent a seamless interface between basic html pages and complex booking and availability script pages. To provide a useful and complete resource to anyone planning to visit the Gulf Shores or Orange beach area for a vacation.

Technical Hurdles: This site represents the latest in vacation property functionality and power. We have included all the latest new media technologies to present a functional and efficient web site for tourists looking to buy or lease. We also created a resource for property owners to check the availability of their properties online. Some of the technical accomplishments on this site include live online booking and availability linked to the live reservation database for over 180 properties, digital video for property overviews, virtual reality tours of property layouts, several live web cams, a database driven calendar of events, and advanced online strategic promotion and planning incorporating 100 different Brett/Robinson domains we host.